Green Tech gets 97% increase in traffic within two weeks!

Industry

Renewable Energy

Challenge

An engineering company with a unique wind turbine design was trying to move from start up to production. The company needed leads for both potential investors and potential customers.

Results

After applying the Marketing Monsoon-designed strategy and plan, the company saw an immediate 97% increase in website traffic. Over the course of the campaign, the company received over 700 inquiries from investors and potential customers.

97%

Website traffic increase

700

Leads generated

7.6x

ROI

"The approach is very effective. We are very happy with the results."

D.N.

Chief Executive Officer

ArborWind_Vertical_Axis_Wind_Turbines website

About your Customer

An engineering company, built on 30 years of design solution experience had a unique wind turbine design it wanted to bring to market. The company had been in startup mode for 12 years, building interest in the technology both from a sales standpoint, but also to gain potential investors. Eight years of testing of the wind turbine design had brought the company to a point where they wanted (and needed) to bring the system to market. For that to happen, the company had to build even more interest in the system, and agressively search for investors to bring the technology out of the design certification phase into commercial production.

The Challenge

For a few years, the company had handled most marketing internally to focus resources on refining the product. This approach led to a highly technical website with less visibility, and fewer inquiries from potential investors. The company approached Marketing Monsoon to build a content-driven online presence that would attract and engage both customers and potential investors. As the company's primary project had yet to reach the commercial production phase, it was important to keep those potential customers engaged until production commenced.

The Solution

Because the company's only product was this new advance in wind turbine design, the Marketing Monsoon team launched a strategic planning initiative that brought wind industry experts as well as media relations professionals together to design the marketing path forward. A new strategic plan was developed with a new customer-centric strategy with new branding, and messaging that focused on investors first. The company website was given a complete overhaul, and Marketing Monsoon made suggestions regarding what marketing technology solutions the company should employ to capture leads generated by the website. A complete inbound marketing campaign was designed and implemented using blogs and social media.

The work Marketing Monsoon did in analyzing the market potential, and then moving the branding past the technology has provided a continued stream of interested calculated by steady if not growing visitor traffic beyond the length of the original campaign.

The Results

Within two weeks of launch, website traffic saw a 97% increase. Over the course of the campaign, the company received more than 700 inquiries from developers, prospective customers and investors. These leads have allowed the company to build a solid base of interest as they continue through the certification phase. The number serious investors, those ready or nearly ready to provide funding, increased significantly.