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Employee Assessment Solution Client Base Grows by 158%

PexelsHR

Industry

Technology

Challenge

A well-known employee assessment executive launches a new assessment solution. The company wanted to increase the product's visibility and generate leads based on the product itself.

Results

With new strategies in place, the company enjoyed a 158% increase in business generated. The ongoing results include more than 100 leads generated every month, and a two-year total of unique visitors to the site above 14,000.

168%
increase in leads
100+
average monthly lead count
14,590
Unique website visitors (2yrs)

"The Marketing Monsoon Team are a true professionals–providing guidance, valuable input and creativity in developing our website. When I approached them with ideas, she made them into a reality. As the company continues to grow, Marketing Monsoon will be an important part of our future sales and marketing efforts!”

JH

Chief Executive Officer

HR_Agency

About your Customer

In order to improve their hiring process, many companies will employ software to analyze potential employees in an effort to maximize the results of their recruiting  process. Because the use of this type of analysis has grown, and in response to this opportunity, players continue to enter the market, increasing competition.

The Challenge

While the CEO of this company was well known in the industry, the company and its unique employee assessment solution were relatively unknown.  The company needed an  online presence that would capture clients within industries in which the CEO had a standing, but also open new markets and industries that would benefit from the company's solution.  The stated goal was to generate enough leads through digital marketing that the client base would be increased by 100% within two years.

The Solution

I

The strategy built and implemented by Marketing Monsoon was designed to significantly increase the visibility of the company and it's CEO across a client base that was mix of decision makers that knew of the product and what it meant for HR efforts, and those who were unaware of the company or the value it represented.  To do this, Marketing Monsoon built the company's initial website, populating it with high-quality content to draw in new customers, as well as engage with those familiar with company leadership and what they had accomplished in the past.  A thought leadership program was implemented, which included the creation and publication of blog articles and videos as well lead generation opportunities such as white papers, presentations, and product demonstrations.  Month by month, content was added or freshened.  The strategy was amplified and supported through a strong social media presence and Marketing Monsoon's world-class analytic approach provided on-going data on the results of the strategy.

 

Throughout the campaign, the Marketing Monsoon team worked with the company to make sure their ideas and vision were represented in the company's online presence. Through this partnership, the company was able to establish a strong professional presence in the marketplace.   Ongoing guidance and support from Marketing Monsoon set company up for continued growth.

The Results

The company growth goal was met and exceeded, with company growth at 158% by the end of the campaign.  The website was attracting over 100 leads consistently month over month.  After two years, over 14,000 unique visits were logged on the company website.

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